Emporio Armani has appointed Kendall Jenner as its new global fragrance ambassador ahead of the launch of its upcoming “Power of You” Eau de Parfum campaign.

Set to debut in February 2026, the campaign marks a new chapter for the Armani fragrance portfolio, with Jenner serving as the face of the scent worldwide. The model described the fragrance as “magnetic, rich and sensual,” highlighting its message of confidence and self-expression.

According to Armani and beauty partner L’Oréal, Jenner was selected for her influence across fashion, beauty and business, as well as her global appeal among luxury consumers.

The appointment adds another major beauty partnership to Jenner’s portfolio while positioning “Power of You” as one of Armani Beauty’s key fragrance launches for 2026.