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BTS’ V Joins Champion’s Global “True Champion” Campaign

Champion has added one of K-pop’s biggest names to its latest global campaign, tapping BTS’ V for a new partnership that brings together music, sport, fashion and culture. The singer will feature in Champion’s upcoming “True Champion” fall campaign alongside a diverse lineup of athletes, artists and creators, including Romeo Beckham, Sofi Tukker, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims and Jaalen Best. For Champion, the campaign is about more than putting famous faces in its clothes. “True Champion” is positioned around individuality, creativity and the different ways people use their talent and influence to inspire others. V makes a natural addition to the campaign, given his influence stretches well beyond music. From fashion appearances to his interest in art and photography, the BTS star has built a strong cultural presence that continues to resonate with audiences around the world. “True Champion represents a new chapter for Champion and the values that continue to define our brand,” said Stefani Fleurant, executive vice president of marketing, sport and lifestyle at Authentic Brands Group, which owns Champion. Fleurant also highlighted V’s creative vision, global influence and connection with his audience, describing him as a natural partner for the brand. The partnership arrives as Champion continues to position itself across the intersection of sport and lifestyle, with the new campaign bringing together personalities from very different creative worlds. And with V joining the lineup, expect plenty of attention when the “True Champion” campaign officially rolls out this fall.