The beauty brand is delivering exactly what fans asked for.
SACHEU Beauty has officially introduced three new shades of its cult-favorite Lip Liner STAY-N, unveiling the launch alongside a fresh campaign starring digital creator Brooke Monk. Designed in response to growing demand for cooler-toned lip combinations, the latest additions promise the same long-lasting formula that made the liner a viral favorite now with even more versatile color options.
The new shades include “Ice Breaker,” a true raspberry hue, “First Bloom,” a soft cool baby pink and “Cold Call,” a refined cool nude. As cool-toned makeup continues to trend across beauty spaces, the expanded lineup reinforces the brand’s focus on delivering high-impact pigment with extended wear.
Known for its peel-to-reveal stain technology, the Lip Liner STAY-N is formulated to last throughout the day while maintaining comfort. The brand highlights nourishing ingredients such as hyaluronic acid and vitamin E, designed to help keep lips hydrated rather than dry, a key differentiator in the long-wear lip category. For best results, users are advised to cleanse and exfoliate the lips before applying the liner evenly along the lip line, allowing it to set before peeling to reveal the finished color.
Retailing at $14 USD, the new shades “Ice Breaker,” “First Bloom” and “Cold Call” are now available for purchase via the brand’s official website.
