Jo Malone London Takes Its New Fragrance Into Fortnite
Jo Malone London launches its first Fortnite activation to celebrate Sea Salt & Bergamot Cologne with an immersive coastal gaming experience.
Kylie Jenner Expands Cosmic Universe With New Mood Stones Fragrance Collection
Kylie Jenner introduces the Mood Stones Fragrance Collection, featuring three new scents, Cashmere Muse, Blush Wood, and Velvet Brew—designed to match every mood.
Zendaya Becomes the New Face of Prada Beauty’s Paradoxe Fragrance
Zendaya has been named Prada Beauty’s new global ambassador for Prada Paradoxe as the brand unveils its new Sweet Chemistry Eau de Parfum campaign directed by Barry Jenkins.
Billie Eilish Unveils Eilish Intense, a Richer Take on Her Signature Vanilla Fragrance
Billie Eilish is expanding her fragrance line with Eilish Intense, a new amber gourmand perfume featuring vanilla, cocoa, warm woods, and a radiant gold bottle.
Gracie Abrams Becomes the New Face of Chanel Coco Mademoiselle Crush Absolu
Chanel names Grammy-nominated singer Gracie Abrams as the new face of Coco Mademoiselle while unveiling Crush Absolu, the fragrance collection’s first new scent in six years.
Ariana Grande’s Cloud Aurora Is Here and It Smells Like a Vanilla Daydream
Ariana Grande expands her iconic Cloud fragrance collection with Cloud Aurora, a dreamy new perfume featuring notes of spun sugar, vanilla, blackcurrant and golden amber.
Little Simz Named Miu Miu Beauty UK Ambassador, Fronts Fleur de Lait Fragrance
Little Simz joins Miu Miu Beauty as its UK ambassador, debuting as the face of Fleur de Lait fragrance and leading upcoming beauty launches throughout 2026.
Valentino Beauty Launches Vendetta Fragrance Collection With Dakota Johnson and Alexander Skarsgård
Valentino Beauty unveils Vendetta, its first prestige fragrance franchise in six years, starring Dakota Johnson and Alexander Skarsgård with Vendetta Donna and Uomo.
Boss Finally Brings Its Best-Selling Fragrance Franchise to Women
Coty is expanding Boss Bottled, a nearly 30-year-old men’s fragrance franchise into women’s perfume for the first time. Here’s what the launch means for Boss, for Coty, and for the fragrance market.
Megan Thee Stallion Is Launching Her First Hot Girl Summer Fragrance
Megan Thee Stallion is expanding her Hot Girl Summer brand with a new fragrance created alongside Coty, launching exclusively through Ulta Beauty this July.