DedCool Takes Over New York for Mocha Magic Fragrance Launch
DedCool launches Mocha Magic with a $1 million New York pop-up, subway ads, wheatpaste posters and Fashion Week activations.
Dua Lipa Stars in YSL Beauty’s New Libre Santal Couture
Dua Lipa fronts YSL Beauty’s Libre Santal Couture, a new floral woody Eau de Parfum featuring lavender, orange blossom and sandalwood.
Jo Malone London Takes Its New Fragrance Into Fortnite
Jo Malone London launches its first Fortnite activation to celebrate Sea Salt & Bergamot Cologne with an immersive coastal gaming experience.
Kylie Jenner Expands Cosmic Universe With New Mood Stones Fragrance Collection
Kylie Jenner introduces the Mood Stones Fragrance Collection, featuring three new scents, Cashmere Muse, Blush Wood, and Velvet Brew—designed to match every mood.
Zendaya Becomes the New Face of Prada Beauty’s Paradoxe Fragrance
Zendaya has been named Prada Beauty’s new global ambassador for Prada Paradoxe as the brand unveils its new Sweet Chemistry Eau de Parfum campaign directed by Barry Jenkins.
Billie Eilish Unveils Eilish Intense, a Richer Take on Her Signature Vanilla Fragrance
Billie Eilish is expanding her fragrance line with Eilish Intense, a new amber gourmand perfume featuring vanilla, cocoa, warm woods, and a radiant gold bottle.
Gracie Abrams Becomes the New Face of Chanel Coco Mademoiselle Crush Absolu
Chanel names Grammy-nominated singer Gracie Abrams as the new face of Coco Mademoiselle while unveiling Crush Absolu, the fragrance collection’s first new scent in six years.
Ariana Grande’s Cloud Aurora Is Here and It Smells Like a Vanilla Daydream
Ariana Grande expands her iconic Cloud fragrance collection with Cloud Aurora, a dreamy new perfume featuring notes of spun sugar, vanilla, blackcurrant and golden amber.
Little Simz Named Miu Miu Beauty UK Ambassador, Fronts Fleur de Lait Fragrance
Little Simz joins Miu Miu Beauty as its UK ambassador, debuting as the face of Fleur de Lait fragrance and leading upcoming beauty launches throughout 2026.
Bella Hadid Launches Orebella “SOLARS” Body & Hair Mists
Bella Hadid’s fragrance brand Orebella is introducing “SOLARS,” a new limited-edition duo expanding its Body & Hair Perfume Mists collection. The launch builds on the brand’s signature bi-phase, alcohol-free, botanical water-based formula, reinforcing Orebella’s positioning within the modern wellness-meets-fragrance space. Designed around the feeling of warmth and light, “SOLARS” continues Orebella’s sensory-driven approach to scent creation. According to Bella Hadid, the collection is inspired by “golden-hour light on the skin,” framed as a personal reflection on “summer, slowness, softness, and quiet glow.” The duo introduces two distinct fragrances. “CANDIED SAND” is a musky gourmand blend featuring coconut milk, jasmine, vanilla bean, sandalwood butter, cedarwood, and hydrating aloe water. “NEROLI’S HALO” takes a fresher direction, built on neroli water with notes of bergamot, lemon, orange blossom, sea salt, soft musks, and blonde woods. Both scents continue Orebella’s alcohol-free formulation approach, layering essential oils and fine fragrance elements across a dual-phase structure. The result is a lightweight mist designed for both hair and body, aligning with the brand’s focus on skin-friendly fragrance alternatives. The “SOLARS” collection will retail for $39 and will be available via the brand’s official website starting June 23rd.