Glossier is celebrating its New York roots with a limited-edition I ❤️ NY Balm Dotcom, created in partnership with the New York State Tourism Board ahead of the iconic logo’s 50th anniversary.
The special edition balm features a clear finish and a juicy apple flavour inspired by the Big Apple, while keeping the brand’s cult-favourite Balm Dotcom formula. Retailing for $16, it launches on July 14 alongside an exclusive collection of New York-themed merchandise.
The capsule includes the Applebaby Patch, Applebaby Keychain, Big Apple Cotton Tee, Big Apple Sticker Pack, and a Flagship Baseball Cap, all celebrating Glossier’s hometown through playful graphics and the officially licensed I ❤️ NY logo.
The collaboration pays tribute to legendary designer Milton Glaser’s original 1977 artwork while celebrating the city that inspired Glossier from its early Into the Gloss days to its global beauty success. The full collection will be available from July 14 on Glossier’s website, with the baseball cap exclusive to the brand’s SoHo flagship store.
