Category: Beauty

J Balvin Is Armani’s New Fragrance Face

J Balvin Fronts Giorgio Armani’s “I WILL” Fragrance J Balvin is adding another luxury fashion chapter to his résumé. The Colombian superstar has been named Giorgio Armani’s new US fragrance ambassador, fronting I WILL Eau de Parfum, the house’s latest scent built around determination, confidence and self-belief. The partnership feels personal for Balvin, who connects the fragrance’s message to his own journey from believing an idea was possible to making it happen. And the fragrance itself is just as bold. Created by perfumers Alberto Morillas and Nathalie Lorson, I WILL marks Armani’s first dark vanilla fragrance, combining smoky vanilla with woody leather notes for a deeper, sensual finish. Even the bottle plays with contrast, moving from a matte-frosted black shoulder into a transparent base. For Balvin, it’s more than a campaign. It’s a message he says he has lived by: believe it first, then make it happen. I WILL Eau de Parfum retails for $170 and is available through Giorgio Armani.

Kelly Rowland Is OLAY’s New Skincare Girl

Kelly Rowland Joins OLAY for a Skincare Routine Made for Busy Lives Kelly Rowland is adding skincare ambassador to her already impressive résumé. The singer and actress has been named the newest ambassador for OLAY, joining the brand to spotlight its Super Collection, a lineup designed around simple, multi-benefit skincare for people whose schedules refuse to slow down. At the centre of the range is OLAY Super Serum, which the brand describes as its most awarded serum. The collection also includes the new Super Body Oil and a limited-edition Super Serum Glow Remix Body Wash, available exclusively at Walmart. For Rowland, the appeal is keeping things uncomplicated. “My life is always moving, so I like to keep my routine simple,” she said, calling the Super Serum an easy addition to her daily routine for a natural-looking glow. The collection follows OLAY’s 5-in-1 approach, combining ingredients aimed at hydrating, smoothing and refreshing the appearance of skin. And the partnership feels fitting: Rowland brings the star power, but the campaign’s message is refreshingly practical—skincare that works around your life, not the other way around.