In honour of the new “Bleu de Chanel L’Exclusif” fragrance
Chanel has officially unveiled its latest fragrance chapter, and Jacob Elordi is at the centre of it all. Fresh off his announcement as the house’s new fragrance ambassador, the actor now steps into a cinematic campaign for “Bleu de Chanel L’Exclusif,” a bold reimagining of one of the brand’s most iconic scents.
The campaign film leans into tension and movement, blending choreography with a subtle sense of suspense. It is styled like a modern short film rather than a traditional fragrance ad, reinforcing Chanel’s long-standing ability to blur the line between cinema and beauty storytelling.
For the house, Elordi represents a new kind of leading man. As described in the official release, he channels the charisma of classic Hollywood icons while bringing in a more contemporary sensitivity. It is a version of masculinity that feels less about convention and more about individuality, confidence, and quiet intensity — all central to the identity of this new fragrance direction.
“Bleu de Chanel L’Exclusif” itself follows the same philosophy. It is presented as a richer, more concentrated evolution of the original Bleu de Chanel, designed to feel deeper, more textured, and more immersive.
The scent opens with the grounding warmth of sandalwood, before moving into the resin-like depth of cistus labdanum, and finally settling into woody ambery notes that give it a lingering, sophisticated finish. The result is a fragrance built around contrast — soft yet strong, warm yet sharp.
“Bleu de Chanel L’Exclusif” retails for $275 USD and is available for purchase on the brand’s website.
