Tag: Campaigns

True Religion x Baby Phat Revives Y2K Fashion With Low-Rise Denim

The early 2000s are refusing to leave fashion alone, and True Religion and Baby Phat are giving the revival another reason to stick around. The two denim-era favourites have joined forces for the first time, bringing low waistlines, hot pink and unapologetic glamour into one collection. If you remember when rhinestones, tiny tops and statement denim ruled celebrity wardrobes, the references will feel familiar. True Religion brings its recognisable stitching and denim cuts, while Baby Phat contributes the playful, feminine aesthetic associated with founder Kimora Lee Simmons. And there is one rule running through the entire collection: every bottom sits low on the waist. Bootcut jeans, flared silhouettes and baggy denim lead the offering, with airbrushed finishes and pink washes adding a nostalgic touch. The low-rise treatment extends to track pants and an especially daring 10-inch micro mini skirt, leaving little doubt about the decade inspiring the designs. The tops and outerwear are equally committed to the mood. Shrunken satin bomber jackets, fitted baby tees, cropped zip-ups, faux-fur-trimmed halters and pink puffers bring the collection’s playful side forward. Crystals, rhinestones and Baby Phat’s signature cat motif appear throughout, adding the kind of decorative excess that defined Y2K dressing. Fronting the campaign are Love Island USA personalities Aniya Harvey and Kayda Bosse, connecting the collaboration’s nostalgic appeal with a younger generation that has embraced early-2000s fashion through social media. The limited-edition True Religion x Baby Phat collection launches October 27 through both brands’ websites.