Before Hailey Bieber became a reference point for understated street style, ballet was part of her everyday life. Now, the model and Rhode founder is revisiting those formative years through a 23-piece collaboration with British activewear label Adanola, bringing the ease of a dancer’s wardrobe into contemporary off-duty dressing.

Developed alongside Adanola founder Hyrum Cook, the collection draws on Bieber’s 12 years of formal ballet training, particularly the way dancers personalise their rehearsal clothes through layering and improvisation. The result is a wardrobe designed to move comfortably between exercise, errands and everything in between.

Ballet influences appear throughout the lineup, from rib-knit leg warmers and a shawl-knit bolero to modal overlay trousers reminiscent of traditional rehearsal attire. Soft knits, fleece layers and performance-inspired fabrics arrive in muted shades of mauve, lilac, vintage blue and marshmallow, alongside Adanola’s signature Coffee Bean brown. A co-branded sling bag completes the offering.

Photographed in Los Angeles by Angelo Pennetta and styled by Dani Michelle, the campaign places Bieber against an evening skyline, capturing the quiet atmosphere of rehearsals after dark. The imagery also reflects her signature approach to dressing, where relaxed silhouettes and carefully considered layers feel effortlessly put together.

At a time when the boundaries between activewear and everyday clothing continue to disappear, Bieber’s collaboration makes a case for pieces that feel equally at home in the studio and on the street.

The Hailey Bieber x Adanola collection launches October 15 exclusively through Adanola’s website.