What happens when technical performance meets a more adventurous approach to luxury? LOEWE and On continue exploring that intersection with a Fall/Winter 2026 collection that moves between trail-inspired footwear, functional clothing and contemporary design.
Two new sneakers anchor the release. The Cloudsolo Hiker brings a rugged sensibility to the collaboration, combining a chunky outsole and marbled rubber detailing with On’s cushioned technology. Available in Sand, Dark Khaki, Black and Fox Red, the design balances outdoor practicality with distinctive finishing touches, including rounded two-tone laces and a metallic co-branded buckle. Meanwhile, the Cloudtilt Cosmic offers a sleeker interpretation of the original Cloudtilt, featuring a sculpted CloudTec Phase sole.
The clothing takes a similarly considered approach to function. Technical parkas, puffers, cargo trousers and performance separates are joined by double-jersey tops, skirts and bootleg trousers with mesh ventilation. Selected pieces feature multicoloured Swiss Alps prints, introducing a graphic element to the collection’s outdoor-inspired wardrobe.
For the campaign, British photographer Rosie Marks captures artists Joan Jonas, Martine Syms and Tarek Atoui across the environments that inform their creative practices. Moving between natural landscapes and urban settings, the campaign considers how place, movement and personal experience influence artistic expression.
Rather than treating outdoor clothing as purely utilitarian, LOEWE and On propose a wardrobe that accommodates movement while making room for individuality. The result brings technical construction into conversation with the expressive possibilities of luxury fashion.
The LOEWE x On Fall/Winter 2026 collection launches October 15 via Loewe and On websites.
