Joe Jonas Turns Kenneth Cole’s New Fragrance Campaign Into a Joke
Joe Jonas stars in Kenneth Cole’s Inspire fragrance campaign, turning traditional cologne advertising into an over-the-top parody.
Tommy Hilfiger Brings Freedom Back With Camila Cabello
Tommy Hilfiger revives its Freedom fragrance with Camila Cabello, introducing a modern Eau de Parfum inspired by the brand’s 1999 scent.
DedCool Takes Over New York for Mocha Magic Fragrance Launch
DedCool launches Mocha Magic with a $1 million New York pop-up, subway ads, wheatpaste posters and Fashion Week activations.
J Balvin Is Armani’s New Fragrance Face
J Balvin Fronts Giorgio Armani’s “I WILL” Fragrance J Balvin is adding another luxury fashion chapter to his résumé. The Colombian superstar has been named Giorgio Armani’s new US fragrance ambassador, fronting I WILL Eau de Parfum, the house’s latest scent built around determination, confidence and self-belief. The partnership feels personal for Balvin, who connects the fragrance’s message to his own journey from believing an idea was possible to making it happen. And the fragrance itself is just as bold. Created by perfumers Alberto Morillas and Nathalie Lorson, I WILL marks Armani’s first dark vanilla fragrance, combining smoky vanilla with woody leather notes for a deeper, sensual finish. Even the bottle plays with contrast, moving from a matte-frosted black shoulder into a transparent base. For Balvin, it’s more than a campaign. It’s a message he says he has lived by: believe it first, then make it happen. I WILL Eau de Parfum retails for $170 and is available through Giorgio Armani.
Gracie Abrams Just Ditched the Perfect Chanel Girl Act
Gracie Abrams stars in Chanel’s new Coco Mademoiselle Crush Absolu campaign film, directed by Joe Wright and centred on authenticity.
Dua Lipa Stars in YSL Beauty’s New Libre Santal Couture
Dua Lipa fronts YSL Beauty’s Libre Santal Couture, a new floral woody Eau de Parfum featuring lavender, orange blossom and sandalwood.
Jo Malone London Takes Its New Fragrance Into Fortnite
Jo Malone London launches its first Fortnite activation to celebrate Sea Salt & Bergamot Cologne with an immersive coastal gaming experience.
Kylie Jenner Expands Cosmic Universe With New Mood Stones Fragrance Collection
Kylie Jenner introduces the Mood Stones Fragrance Collection, featuring three new scents, Cashmere Muse, Blush Wood, and Velvet Brew—designed to match every mood.
Zendaya Becomes the New Face of Prada Beauty’s Paradoxe Fragrance
Zendaya has been named Prada Beauty’s new global ambassador for Prada Paradoxe as the brand unveils its new Sweet Chemistry Eau de Parfum campaign directed by Barry Jenkins.
Billie Eilish Unveils Eilish Intense, a Richer Take on Her Signature Vanilla Fragrance
Billie Eilish is expanding her fragrance line with Eilish Intense, a new amber gourmand perfume featuring vanilla, cocoa, warm woods, and a radiant gold bottle.