For years, Korean beauty has quietly dominated skincare conversations around the world. Now, one of fashion’s biggest names is stepping directly into that space.

Kendall Jenner has officially been announced as the first-ever global brand ambassador for Anua, marking a major milestone for the rapidly growing Korean skincare brand and signaling what might be the supermodel’s strongest beauty partnership yet.

Known for her effortless, minimalist approach to beauty, Jenner feels like a natural fit for Anua’s philosophy of simple, effective skincare. The partnership aims to introduce the brand’s skincare-first approach to an even wider global audience while reinforcing the growing influence of K-beauty on the international stage.

To celebrate the collaboration, Anua has unveiled a new campaign centered around one of its standout products, the PDRN Collagen Glow Facial Serum Spray. Designed for busy, on-the-go lifestyles, the serum spray promises instant hydration and a radiant glass-skin finish, making it an easy addition to everyday skincare routines.

Jenner revealed that she had already been using several Anua products long before the partnership became official.

“I first discovered the double cleanser, and it has changed my skin. I also love their Azelaic green serum and PDRN which gives me a dewy glow. I am a big fan of the products,” she shared in a press statement.

The model also highlighted the PDRN spray as a staple in her daily routine, further strengthening the authenticity of the campaign.

Formulated with PDRN and hyaluronic acid, the Glow Facial Serum Spray is designed to deliver an immediate boost of hydration while helping achieve the luminous, healthy complexion that has become synonymous with K-beauty. Its ultra-fine oil-capsule formula can be applied both under and over makeup, while also helping to cool and refresh stressed skin throughout the day.