If there’s one beauty brand that knows how to turn a product launch into a social media event, it’s Rhode.

Hailey Bieber’s cult-favorite beauty label has officially unveiled its highly anticipated summer collection, introducing two brand-new products while expanding some of its most-loved bestsellers. And for fans who have been waiting for Rhode to venture beyond blushes and lip treatments, the brand is finally delivering.

The biggest headline? Rhode is launching its first-ever bronzer and highlighter.

Leading the collection is Pocket Bronze, a sun-kissed companion to the viral Pocket Blush that helped cement Rhode as one of beauty’s most talked-about brands. Designed to deliver a natural-looking warmth, the creamy bronzer promises effortless blending and all-day wear while maintaining the skincare-first approach Rhode has become known for.

Described by the brand as an “effortless wash of warmth,” Pocket Bronze glides onto the skin with a smooth, hydrating formula that melts seamlessly into the complexion. The product arrives in eight neutral-to-warm shades, making it Rhode’s most expansive colour launch to date.

But that is not the only new addition turning heads.

Rhode is also introducing Highlight Milk, a luminous hybrid product inspired by its bestselling Glazing Milk. Part skincare, part makeup, the formula is designed to deliver a soft, radiant glow while nourishing the skin at the same time.

Rhode’s summer collection will be available for purchase starting June 9 on the brand’s website.