Eileen Gu Named SK-II’s New Global Brand Ambassador
Eileen Gu joins SK-II as its new global brand ambassador for the “Free to Bare” skincare campaign centred on authentic beauty.
Herbar Launches Lip Butter Inspired by Traditional Chinese Medicine
Herbar enters the lip category with Lip Butter, a skincare-makeup hybrid featuring ceramides, peptides and shades inspired by Chinese traditions.
Kelly Rowland Is OLAY’s New Skincare Girl
Kelly Rowland Joins OLAY for a Skincare Routine Made for Busy Lives Kelly Rowland is adding skincare ambassador to her already impressive résumé. The singer and actress has been named the newest ambassador for OLAY, joining the brand to spotlight its Super Collection, a lineup designed around simple, multi-benefit skincare for people whose schedules refuse to slow down. At the centre of the range is OLAY Super Serum, which the brand describes as its most awarded serum. The collection also includes the new Super Body Oil and a limited-edition Super Serum Glow Remix Body Wash, available exclusively at Walmart. For Rowland, the appeal is keeping things uncomplicated. “My life is always moving, so I like to keep my routine simple,” she said, calling the Super Serum an easy addition to her daily routine for a natural-looking glow. The collection follows OLAY’s 5-in-1 approach, combining ingredients aimed at hydrating, smoothing and refreshing the appearance of skin. And the partnership feels fitting: Rowland brings the star power, but the campaign’s message is refreshingly practical—skincare that works around your life, not the other way around.
Belle Brands Acquires Versed to Expand Its Growing Beauty Portfolio
Belle Brands acquires clean beauty brand Versed, adding the skincare and makeup label to its portfolio alongside JVN Hair, Pipette and KVD Beauty.
Glossier Launches Limited-Edition I ❤️ NY Balm Dotcom With NYC-Inspired Collection
Glossier has partnered with the New York State Tourism Board to launch a limited-edition I ❤️ NY Balm Dotcom and an exclusive collection of New York-inspired merchandise.
Kaia Gerber Named Uni’s First-Ever Creative Partner in Residence
Kaia Gerber has joined ocean-powered body care brand Uni as its first creative partner in residence, launching the partnership with a campaign for the 24-Hour Body Serum.
Alix Earle Steps Into Skincare With a Dermatologist-Backed Beauty Brand
Alix Earle debuts Reale Actives, a dermatologist-backed skincare brand featuring four targeted products for acne-prone and sensitive skin.
The Anua Product Kendall Jenner Says Is Part of Her Daily Routine
Kendall Jenner shares her favorite Anua skincare products, including the PDRN Collagen Glow Facial Serum Spray, now featured in the brand’s latest campaign.
Tower 28 Launches First Lifestyle Merchandise Collection
Tower 28 is expanding beyond beauty with its first merchandise collection featuring apparel and accessories inspired by the brand’s signature aesthetic.
Can Sardines Improve Your Skin? The Science Behind the Viral Beauty Trend
Sardines are trending as a skincare secret, but can they really improve your skin? Here’s what experts say about omega-3s, vitamin D and skin health.