Alix Earle has launched Reale Actives, a new skincare brand created for acne-prone and sensitive skin, marking her official entry into the beauty industry.

Built in collaboration with dermatology experts, the brand focuses on simplified, results-driven routines designed to support skin health without overwhelming steps.

The debut collection includes four core products: a makeup-melting cleansing balm, a pore-refining exfoliating gel cleanser, a mandelic acid serum for texture and blemishes, and a barrier-boosting moisturizer for hydration and skin repair.

Reale Actives draws directly from Earle’s personal experience with breakouts, positioning itself within the growing wave of creator-led beauty brands rooted in transparency and everyday skin concerns.

The collection is available now via the brand’s official website, with prices ranging from $28 to $39 USD.