Kaia Gerber has joined ocean-powered body care brand Uni as its first-ever creative partner in residence.

The partnership extends beyond a traditional ambassador role, with Gerber set to collaborate on content creation, product development, marketing initiatives and broader creative direction for the brand.

To mark the announcement, Uni has launched a campaign featuring its bestselling 24-Hour Body Serum, a product Gerber says has long been part of her personal routine. Inspired by facial skincare, the formula combines the brand’s signature marine complex with Australian lime caviar and vitamin C-rich kakadu plum to help hydrate, smooth and improve skin elasticity.

Gerber’s new role reflects both her minimalist beauty philosophy and Uni’s focus on simple, effective body care solutions.