The brand’s seasonal pop-ups bring destination-inspired merch to Europe and beyond

FARM Rio is expanding its summer presence with the launch of a limited-edition collection of destination-specific souvenirs, available exclusively through a series of seasonal resort locations. The initiative takes the Brazilian label’s vibrant aesthetic beyond fashion, offering travelers collectible keepsakes inspired by some of the world’s most sought-after holiday destinations.

The collection features customized tote bags, baseball caps, and signature scarves designed specifically for locations including Ibiza, Saint-Tropez, Marbella, Capri, and the Hamptons. Each piece is personalized with the name of its respective destination, transforming traditional vacation souvenirs into wearable mementos that reflect the brand’s colorful, Rio-born identity.

Accompanying the product launch are immersive retail experiences designed to capture the spirit of summer travel. The seasonal spaces incorporate natural textures, tropical motifs, and FARM Rio’s signature yellow-and-green color palette, creating an environment that blends Brazilian culture with resort living. The brand is also introducing a series of cultural activations and community-focused events throughout the season.

The first activation takes place in Ibiza on June 20 at Casa Jondal beach club, where visitors can experience a range of beach-inspired activities, including fresh coconut water carts, banana ice lollies, and traditional beach soccer sessions. The event reinforces FARM Rio’s focus on experiential retail, combining fashion, culture, and travel into a single destination-driven concept.

The limited-edition souvenir collection is available exclusively at FARM Rio’s seasonal summer locations, with additional information available through the brand’s website.