The actor brings a fresh perspective to the brand’s growing Classics lineup

Reebok has named actor Belmont Cameli as its newest Global Brand Ambassador, marking the start of a multi-season partnership focused on the brand’s expanding Classics category. The collaboration positions the rising actor at the center of Reebok’s latest footwear and lifestyle campaigns, reinforcing the brand’s connection to fashion, sport, and youth culture.

Known for his effortless blend of streetwear and casual style, Cameli brings a natural fit to Reebok’s evolving identity. To announce the partnership, the brand unveiled a campaign shot across Los Angeles, featuring some of its most recognizable silhouettes, including the Reebok Club C 85 Vintage and the Reebok EX-O-FIT Hi. The imagery highlights the relaxed, everyday aesthetic that continues to define the Classics range.

Speaking on the partnership, Cameli described Reebok Classics as a longtime staple in his wardrobe, citing their versatility, comfort, and timeless appeal. His appointment reflects the brand’s continued strategy of aligning with emerging cultural voices who resonate with younger consumers.

The actor joins an expanding roster of ambassadors that includes Karol G, PARTYNEXTDOOR, and Destroy Lonely, further strengthening Reebok’s presence across music, entertainment, and fashion.