When it comes to effortless model-off-duty dressing, Bella Hadid has long been the blueprint. Now, she’s bringing that laid-back aesthetic to Alo’s latest campaign, blending elevated activewear with the easygoing spirit of Los Angeles.
Shot in her hometown of Los Angeles by acclaimed fashion photography duo Mert and Marcus and styled by Mimi Cuttrell, the campaign captures Hadid in a series of intimate yet polished moments that reflect the wellness-focused lifestyle at the heart of the brand.
The visuals embrace Alo’s signature blend of performance and style, showcasing pieces designed to move seamlessly from workouts to everyday life.
Reflecting on the partnership, Hadid shared:
“As I’ve gotten older, I’ve realized how important it is to create space for myself. To me, that’s what wellness is all about, and it’s always been something I associate with Alo.”
Throughout the campaign, the supermodel wears some of the label’s standout essentials, including the Airbrush Better Together Bra, Full Stride Micro Short, ALO Trail Sneaker, and the comfortable Accolade Shorts. Together, the pieces highlight Alo’s approach to modern activewear—technical enough for movement while remaining stylish enough for coffee runs, errands, or casual days around the city.
The collection continues the brand’s focus on versatile wardrobe staples that effortlessly transition between fitness and everyday dressing, making performance wear feel just as at home on the street as it does in the studio.
