Kim Kardashian’s SKIMS is officially making its way to India.
Reliance Brands Ltd has signed an exclusive agreement to introduce the globally acclaimed shapewear and lifestyle label to the Indian market, with flagship stores set to open in Mumbai and Delhi. The partnership marks another significant step in SKIMS’ international expansion while reinforcing Reliance Retail’s strategy of bringing premium global fashion brands to Indian consumers.
Announcing the partnership, Isha Ambani, Director of Reliance Retail Ventures Limited, said SKIMS represents the kind of modern brand that resonates with India’s evolving fashion landscape.
“SKIMS has changed how the world thinks about shape, comfort, and inclusivity, and it speaks directly to a new generation of Indian consumers who want fashion that is both aspirational and made for them,” she said in a statement. “We are proud to introduce SKIMS to India and to build it here for the long term.”
The addition of SKIMS further strengthens Reliance Retail’s growing portfolio of international brands, which already includes Fenty Beauty, Fenty Skin, Stella McCartney, and Valentino. The launch also comes at a time when India’s shapewear market is experiencing rapid growth, with both homegrown direct-to-consumer brands such as Underneat and international labels competing for a larger share of the market.
Kim Kardashian, co-founder and Chief Creative Officer of SKIMS, expressed her excitement about bringing the brand to Indian shoppers.
“We built SKIMS on the belief that everybody deserves to feel comfortable and confident in what they wear,” Kardashian said. “The excitement we’ve seen from our community in India has been truly incredible, and we can’t wait to welcome them in our stores for the very first time.”
With its focus on inclusive sizing, comfort, and everyday essentials, SKIMS has become one of the world’s fastest-growing apparel brands. Its arrival in India through Reliance Retail is expected to introduce a new generation of consumers to the label’s signature approach to shapewear, loungewear, and lifestyle essentials while expanding its footprint in one of the world’s most dynamic retail markets.
