JENNIE is taking her adidas Originals partnership to the next level.
The BLACKPINK star and German sportswear giant have teased adidas Originals by JENNIE, a new collaborative collection that moves the singer from global campaign face to having her own named product platform within the brand.
The full collection is set to be unveiled on September 1, 2026, but adidas is keeping the first look deliberately mysterious.
In the teaser, JENNIE dances against a dark backdrop wearing a monochromatic outfit made up of a track jacket, high-waisted bodycon shorts and unusual heel-less, toe-less dance socks. The pared-back styling gives the first glimpse at what the collaboration could look like without giving away the full lineup.
And if the teaser is anything to go by, JENNIE’s personal style is likely to play a major role.
The BLACKPINK member has built a fashion identity around polished silhouettes, feminine proportions and a knack for making sporty pieces feel elevated. That could translate into tailored track jackets, oversized trousers, sleek matching sets and reworked adidas staples when the full collection finally arrives.
The colour direction also appears to be leaning away from anything overly loud. Muted shades, vintage-inspired neutrals and darker accents seem to dominate the teaser, giving the collection a more refined take on classic adidas Originals styling.
It is also a significant shift in the relationship between JENNIE and adidas.
Rather than simply appearing in another seasonal campaign, the singer now has a collection carrying her name. It places her creative identity directly alongside one of the most recognisable names in sportswear and gives her an opportunity to reinterpret the brand through her own wardrobe lens.
For now, adidas is keeping the details under wraps. But with September 1 quickly approaching, the teaser has already given fans enough to start guessing what is coming.
The adidas Originals by JENNIE collection launches globally on September 1 via the adidas website and select retailers.
