Miista is taking its commitment to craftsmanship back to the basics, bringing its team together for an autumnal escape among the vines. Trading polished production for something far more hands-on, the team spent the day grape-treading, kicking off their shoes and getting feet-first into the winemaking process.
The experience was a playful nod to traditional, human-led craftsmanship, with the team embracing the mess, unpredictability and physicality of working with raw materials. Rather than keeping the process perfectly polished, Miista leaned into the experience itself, turning grape-treading into a celebration of making things by hand.
The choice of setting was just as intentional. Known for its vibrant, organic natural wines, Pépin’s low-intervention approach aligns closely with Miista’s own interest in experimental craft and challenging conventional ideas around fashion and creativity.
But the experience does not end in the vineyard. The grapes trodden during the getaway will spend the next year fermenting into a custom natural wine. Once the wine is ready, Miista plans to reunite with the same crew in Paris to taste the finished result, bringing the journey full circle from vineyard to glass.
It is an idea that feels particularly fitting for a brand increasingly interested in what happens beyond the product itself. Miista’s recent evening lecture series with Lost Property in London, which brought women together for conversations and community, similarly placed human connection at the centre of the experience.
Together, these initiatives point to a wider ethos for the brand, one that sees community, creativity and shared experiences as part of the Miista identity. The result is something that extends beyond fashion, creating spaces where people can gather, experiment and make memories together.
From grape-treading in the vineyard to eventually raising a glass in Paris, Miista is proving that sometimes the most meaningful creative experiences are the ones that are a little messy, a little unpredictable and entirely human.
Take a look at the imagery from the experience above and visit Miista’s website to explore the latest collection.
