Nude Project thinks we could all stand to care a little more.

The brand’s new Mon Amour collection pushes back against situationships and emotional nonchalance, making a case for showing affection without worrying about looking too invested.

The wardrobe follows that softer mood through cosy knitwear, seasonal jackets and understated “mon amour” details. Burgundy, chocolate brown, sky blue and powder pink set the colour palette, while the collection gives added attention to womenswear, a category the brand introduced in 2025.

The campaign is where the sentiment really comes through. Built around the line “bring back missing someone,” it follows a real couple through London as they dance in the streets, spend time in parks and squeeze into photo booths together.

There is no grand romantic gesture or overproduced love story. Instead, the imagery finds its charm in small moments that feel familiar — the kind that make you miss someone before they have even left.

Check out the campaign imagery above and head to Nude Project’s website to shop the collection.