Rihanna has officially entered her Christmas era, and she’s bringing all three of her children along for the festivities.
The singer and beauty mogul is getting an early start on the holiday season with a new Savage X Fenty campaign starring her sons, RZA and Riot, and daughter, Rocki Irish, who makes her campaign debut with the brand.
Shared on October 9, the festive campaign trades glamorous lingerie shoots for something more intimate: a family pajama party. Rihanna and her children appear in matching red-and-white sleepwear covered in snowflake prints, with little Rocki adding an adorable ribbon to complete her look.
The setting is just as charming. Inside a makeshift blanket fort, the family shares playful moments that capture the joy of spending the holidays at home. It is a softer side of Savage X Fenty, but one that still reflects the brand’s playful personality.
“Just here to start off cozy szn! gang sold separately,” Rihanna joked in the caption accompanying the campaign.
Beyond the family portraits, the holiday collection puts coordinated dressing at the centre of its offering, with matching loungewear designed for adults and children. Comfortable fabrics, festive patterns and relaxed silhouettes make the pieces suitable for everything from Christmas morning photographs to quiet evenings indoors.
For Rihanna, the campaign is more than another seasonal fashion moment. It brings her family into the world of Savage X Fenty, with Rocki joining her older brothers in front of the camera.
The collection is available through the Savage X Fenty website.
