The PUMA Speedcat is getting a little more luxurious, and BLACKPINK’s Rosé is showing us exactly how to wear it.
The K-pop star returns as the face of PUMA’s latest footwear campaign, introducing the Speedcat Croc, a fresh interpretation of the brand’s motorsport-inspired sneaker. This time, the familiar racing silhouette trades its sporty simplicity for a more polished finish, combining soft suede with glossy, crocodile-effect details.
Originally rooted in motorsport, the Speedcat has grown into a street-style favourite, thanks to its slim profile and understated design. The new Croc edition keeps that recognisable shape but introduces textured overlays along PUMA’s signature Formstrip and eyestays, creating a contrast between matte and shine.
Available in black, deep brown and off-white, the sneakers feature tonal laces and subtle branding, allowing the materials to take centre stage. The result is a shoe that feels equally at home with relaxed denim, tailored trousers or an off-duty autumn wardrobe.
Rosé brings her signature understated style to the campaign, photographed against a retro-inspired interior with soft lighting and minimal styling. Following her previous appearance in the Speedcat Mule campaign, the singer continues to put her own fashion spin on PUMA’s footwear classics.
With the Speedcat Croc, PUMA is leaning into the growing appeal of low-profile sneakers while giving the silhouette a more refined, texture-driven update.
The PUMA Speedcat Croc launches on October 15 through PUMA’s website and selected retailers.
