UGG just dropped its holiday 2026 campaign, and it is called “Gift the Feeling.” The brand teamed up with JT, Lunay, Megan Skiendiel from KATSEYE, and rapper Yeat for a holiday party where everyone opens gifts wrapped to look like something totally different. A banana-shaped box hides a pair of socks. A cat-shaped box holds a slip-on. A truck-shaped box reveals a matching pair of boots. The idea comes from a viral social media trend where people disguise presents in weird shapes, and UGG ran with it.
The whole thing sits under UGG’s “Born to Feel” platform, which launched in September 2026. That platform is all about comfort and confidence, and this holiday push takes that idea and ties it to the simple act of giving. The message is that the feeling of giving and receiving is the real gift, not just what is inside the box.
The holiday party scenes show the cast jumping on beds in the Classic Ultra Tall, dancing across tables in the Classic Tread Fluffed Boot, and mixing around the house in the Tasman. Lunay gets a banana-shaped package with UGG socks inside. Megan Skiendiel, already wearing the Après City Tall, opens a cat-shaped box to find the Elea Fluffed Slip-On. Yeat tries to rest in the Classic Mini Outpost while the party goes on, then unwraps a truck-shaped box to find a matching pair. JT’s Classic Mini becomes the pair everyone at the party wants.
The Holiday 2026 UGG collection runs from $130 for the Tasman up to $300 for the Après City Tall. Other styles in the line include the Classic Mini, Classic Mini Outpost, Classic Tread Fluffed Boot, Classic Ultra Tall, Heritage Utility Grizz, and the Elea Fluffed Slip-On. The Classic Tread Fluffed Boot has a Vibram sole built for outdoor use, and the Classic Ultra Tall adds four extra inches of shaft height with sheepskin lining and exposed overlock seaming.
You can shop the full UGG holiday 2026 collection at UGG.com, in UGG stores, and at select retailers nationwide. UGG is also running holiday gift guides on its website that feature the exact styles shown in the campaign, which makes it easy to find the right pair for whoever is on your list.
