If you’ve ever wondered what happens when Beyoncé and Levi’s ride off into the denim sunset together—this is it.
After a year of rhinestones, Western swagger, and redefining jeans for the girls, Beyoncé and Levi’s have officially wrapped their collaboration. And no surprise here, the final drop is a serve.
As part of their ongoing Reiimagine campaign, the pair just released the fourth and final film, The Denim Cowboy—a glam remix of Levi’s classic ads from the ’80s and ’90s, but now with Beyoncé front and centre. Think Launderette, Pool Hall, and Refrigerator, all given the Cowboy Carter treatment.
Of course, the real headline? The final capsule collection. We’re talking Western Crystal 501 Curve Jeans (£115), the ‘90s Shrunken Trucker Jacket (£195), and enough denim to make a cowgirl cry—in the best way. Every look is drenched in detail: rhinestone embroidery, fitted silhouettes, and just the right amount of yeehaw energy.
And yes, the vibes tie in seamlessly with her Cowboy Carter era, right down to the glittering moto moment in the campaign video. No crumbs were left.
Beyond the visuals, the message is clear: this isn’t just about denim. It’s about power, presence, and rewriting the rules on what Western fashion can look like—especially when women are leading the narrative.
You can shop the capsule now on Beyoncé.com, and it lands in select Levi’s stores worldwide this Thursday. After this, it’s onto the next rodeo, but the legacy? Denim, but Beyoncé-level.
