And Honestly, It’s About Time

Rosalía in Calvin Klein underwear? Yeah, that feels exactly right. The Spanish superstar just made her long-awaited debut with the brand, fronting the Fall 2025 campaign lensed by Carlijn Jacobs (yes, the same photographer behind those Acne Studios, Versace, and Prada shoots you saved on Pinterest).

The new visuals are all about confidence, sensuality, and timeless minimalism — basically, Rosalía distilled into cotton and modal. She models the Perfectly Fit bra and bikini from the Icon Cotton Modal line, alongside pieces from the Heritage Cotton collection. But the real game-changer? Calvin Klein’s new Infinity Bond waistband, a stitch-free design paired with a bonded hook-and-eye closure for maximum smoothness and breathability. Translation: comfort and clean lines, no compromises.

ABOVE: Rosalía Calvin Klein debut’s in the Fall 2025 underwear campaign, shot by Carlijn Jacobs

“Calvin Klein underwear has been a staple in my wardrobe for years. I love the brand and it’s an honour to be in the campaign,” Rosalía said in a press release — and honestly, the vibe is mutual.

So yes, the rumours are true: Rosalía and Calvin Klein just became a thing. And we’re here for every stitch-free second of it.