Circle Mall Lagos got its groove back — and this time, it’s wearing a big cat on its chest. On September 14th, 2025, Persianas Retail Limited (aka PRL, the brand behind bringing PUMA into Nigeria) officially launched the country’s very first PUMA Outlet Store. The vibe? Bigger, bolder, and surprisingly wallet-friendly.

The guest list read like Lagos’ who’s who: influencers, high-net-worth flexers, PUMA Fam diehards, and one global superstar by the name of Davido, who also happens to be the brand’s ambassador. (Yes, he did the ribbon-cutting. Yes, people screamed. And yes, a few lucky customers actually walked away with free PUMA gear from him.)

But let’s be clear — this wasn’t your typical “stand around and clap” retail opening. Think more like: sip and shop cocktails, live beats from DJ Hoody, PS5 battles, giant Jenga with The Irregular MC, basketball shots, spin-the-wheel wins, and the kind of store discounts that make you wonder if Lagos rent just went down.

So, what’s inside? A refreshed, expanded space that puts the latest PUMA global drops right in the hands (and closets) of Nigerians who live for athleisure, lifestyle cool, or just the bragging rights of snagging stylish fits without a bank account side-eye.

Ayo Amusan, CEO of PRL, summed it up neatly: “Today we opened the first PUMA Outlet Store in Nigeria at Circle Mall. This marks an important milestone for our brand as we make PUMA’s world-class quality and performance more accessible to our customers at the best prices.”

Translation: PUMA is finally speaking fluent Lagos — style, hype, and affordability, all under one roof.

And when Davido says he’s “excited to be on this journey with [his] incredible PUMA family” while gifting sneakers mid-store? That’s not just a ribbon-cutting. That’s a lifestyle rollout.