Some holiday campaigns arrive with glitter. Others arrive with poetry.
Miu Miu’s latest offering, led by Gigi Hadid, settles somewhere in between — a cinematic whisper set against the ancient hush of the British countryside.
Captured by Angela Hill, the campaign unfolds inside an Elizabethan manor house whose walls seem to remember centuries of stories. Shot on Super 8 film, every frame feels like a rediscovered memory: soft, grainy, and touched with the kind of nostalgia that only winter can summon. Alongside Hadid, a cast that includes Viola Sharp, Dede Mansro, and Ju Xiaowen slips into character, gathering like an eccentric, beautifully dressed family returning home for the holidays.
Miu Miu
Against grand fireplaces and weather-worn beams, the collection gleams with quiet opulence.
There are soft satins that pool like candlelight, patchworked shearling that carries the warmth of a winter escape, and sequinned knits shimmering with festive defiance. Miu Miu’s beloved lingerie-inspired silhouettes return, reimagined with a holiday glow, while seasonal footwear spans from classic moccasins and loafers to kitten heels, ultra-flat sneakers, and boots that feel made for roaming long, frost-dusted corridors.
And, true to tradition, Miu Miu’s signature bags anchor the season: the Wander, Arcadie, Pocket, Beau, and Solitaire styles appear in rich reds and wintry hues — structured, sparkling, and perfectly sized for holiday mischief.
It is a campaign that doesn’t just sell a season; it stages a world.
A world where elegance feels familiar, festivity feels intimate, and every room is warmed by the presence of someone arriving stylishly late.
Explore the full collection on Miu Miu’s website.
