Football and fashion are officially tightening their laces. Liverpool FC has announced Tommy Hilfiger as its new global fashion partner, marking the American heritage brand’s first-ever collaboration with a football club and it’s a big one.
The partnership sees Tommy Hilfiger dressing both Liverpool’s men’s and women’s teams for select match days, while also delivering exclusive capsule collections and global campaigns that blend sport, style and legacy. For a club as decorated as Liverpool, the move signals a deliberate step into fashion’s global conversation.
To debut the collaboration, the campaign features key first-team figures including men’s captain Virgil van Dijk, Florian Wirtz, Hugo Ekitike, Dominik Szoboszlai, alongside women’s stars Gemma Bonner and Leanne Kiernan. Styled in Tommy Hilfiger’s signature preppy silhouettes, the visuals position Liverpool at the intersection of modern football culture and classic American style.
The announcement also marks a shift in Liverpool’s off-pitch identity. The club previously partnered with Converse, releasing community-inspired capsules rooted in Merseyside culture. Now, with its Nike era ending and a new on-pitch kit deal with adidas underway, Tommy Hilfiger steps in to define Liverpool’s fashion narrative beyond the pitch.
As football clubs increasingly align with luxury and lifestyle brands from Louis Vuitton to AMIRI, Liverpool’s new partnership signals its arrival in a space where heritage, influence and global style matter just as much as trophies.
