In today’s global beauty landscape, ambassador partnerships increasingly reflect not only star power but cultural influence and few artists embody both quite like Lisa of BLACKPINK. The global superstar has officially been named the newest ambassador for Japanese skincare house Shiseido, stepping into the spotlight as the face of the brand’s flagship Ultimune franchise.

Known for its skin-strengthening technology and radiance-enhancing results, Ultimune has long served as one of Shiseido’s most recognisable product lines, positioned around the philosophy of supporting the skin’s natural resilience rather than aggressively targeting age. With Lisa fronting the campaign, the brand signals a continued shift toward messaging that celebrates longevity, confidence, and evolving beauty standards.

“I have always been a big Shiseido fan. I am truly honored to serve as the global ambassador for the brand,” Lisa shared in an official press statement. “To me, beauty is about growth, confidence, and evolving into the best version of myself. I love that Ultimune focuses on strengthening the skin and supporting it over time, rather than fighting age.”

According to the brand, Lisa’s worldwide reach, authenticity, and creative individuality made her a natural choice for the partnership. Her global fan community and cross-industry impact spanning music, fashion, and beauty align closely with Shiseido’s long-standing commitment to innovation paired with cultural relevance.

At the centre of the campaign is the Ultimune serum, formulated with fermented camellia extract and designed to help slow visible signs of skin aging through consistent use while delivering a plump, luminous finish. The product’s focus on long-term skin vitality rather than quick cosmetic fixes mirrors the broader evolution of the beauty industry, where preventative care and skin health are becoming the new luxury standard.