Fenty Beauty Launches Shake ‘N Play Buildable Liquid Blush With Up to 16-Hour Wear

Hydrating, transfer-proof, and designed for the busiest beauty routines, Rihanna’s latest blush is as versatile as it is effortless.

Fenty Beauty has expanded its cult-favorite lineup with the new Shake ‘N Play Buildable Liquid Blush, promising up to 16 hours of wear. Infused with skincare-friendly ingredients, the liquid formula delivers long-lasting color without irritating sensitive skin — perfect for makeup lovers who want a look that lasts from morning to night.

Fenty Beauty

“Life is busy! Sometimes you’ve got five minutes, sometimes you’ve got thirty seconds. I wanted a liquid blush that was actually easy to use — so I made Shake ‘N Play. All you have to do is shake, dot and blend for your best blush that lasts all day long,” says Rihanna in a press release. The blush is designed to be quick, buildable, and easy to layer, ideal for fast-paced beauty routines.

Cucumber extract keeps skin hydrated throughout the day, while the versatile formula can provide either a subtle wash of color or a more intense, bold finish. Application is simple: shake the bottle, dot onto the cheeks, and blend with fingers or a brush for an effortless glow.

Shake ‘N Play comes in five shades tailored for a range of skin tones: “Bow Peep”, a soft pink for light to medium skin; “Fiya Papaya”, a coral for light-medium to deep tones; “Wild’Berry Whip”, Rihanna’s favorite rose mauve; “Quit Wine’In”, a plum wine for light-medium to deep tones; and “Violet Vice$”, a blackberry hue for light-medium to deep tones.