Olivia Jade is officially stepping into the beauty industry with the launch of her new brand, o.piccola.

Introducing the label’s debut product, the Bronze & Glow Balm, a dual-ended bronzer and highlighter balm designed to deliver the effortless, radiant complexion that continues to dominate the clean girl beauty aesthetic. After building a loyal online audience of more than four million followers through makeup tutorials and beauty-focused content, Jade says the launch marks a deeply personal milestone in her career.

“O.piccola is inspired by the Italian word piccola, meaning ‘little,’ a call back to my personal beauty philosophy that a little goes a long way,” Jade shared in a press release. “Over the last five years, I’ve gained a deep understanding of what it takes to thoughtfully formulate products in the beauty space, allowing me to bring this first product to life exactly as I envisioned.”

The influencer also described the project as a “full-circle moment,” noting that supporters have watched her evolve her beauty routines online since she was a teenager.

The Bronze & Glow Balm is available in three shades Light, Medium, and Dark and is formulated with an ultra-creamy texture intended to blend seamlessly into the skin. According to the brand, the balm delivers a hydrated, sun-kissed glow while remaining buildable without appearing cakey or muddy.

As skin-focused makeup continues dominating beauty trends, o.piccola enters the market with a product aimed directly at consumers seeking lightweight, luminous finishes over heavy full-coverage formulas.

The Bronze & Glow Balm will retail for $44 USD and will be available through the brand’s official website.