I know the internet’s got a love-hate situationship with Hailey Bieber—especially if you live on SelenaTok—but you might wanna unclench for this one, because Mrs. Rhode Bieber just pulled the kind of move that has venture capitalists and beauty influencers alike foaming at the mouth.

Hailey Bieber, Chief Aesthetic Officer of the clean girl era and full-time possessor of glass skin, just sold her skincare brand, Rhode, for a cool $1 billion. Yes. With a B. One billion. The company sliding that check across the table? None other than E.l.f. Beauty, the drugstore darling with a chokehold on Gen Z’s makeup drawers.

This isn’t just a big day for Hailey. It’s a defining moment for the celeb-beauty industrial complex. Let’s unpack it—because this wasn’t just about lip balm.

Wait, When Did This Go Down?

The deal officially dropped May 28, 2025, but insiders say it’s been in the works since late 2024. Apparently, Rhode and E.l.f. approached each other like two skincare girlies bonding over moisturizer samples at a facial bar. Love that for them.

So… How Much Is Lip Gloss Worth Now?

Apparently? A lot. The deal breaks down into $800 million up front (in cash and E.l.f. stock), with a performance-based bonus of $200 million over the next three years. That’s not just money—it’s billionaire badge energy for Hailey, whose brand only launched in 2022.

And if you’re still wondering if Hailey’s lip tint is worth the hype—well, it just got a billion-dollar stamp of approval.

Why Did Hailey Sell Rhode Now?

Two words: strategic partnership. According to E.l.f. CEO Tarang Amin, Hailey isn’t just a pretty face. He described her as a “thoughtful founder” with “incredible instinct and a beautiful aesthetic”—which is corporate speak for she gets the girls and the algorithms.

Plus, Rhode made $200 million in the first quarter of 2025. Translation: Hailey launched a brand that prints money and looks cute on a vanity. Every founder’s dream.

Is Hailey Bieber Still Involved? Or Did She Just Cash Out?

She’s not going full ghost. Hailey will transition into a “strategic advisor” role—aka she’ll still have her hand in the glossy aesthetic and viral product pipeline. Before the sale, she served as Chief Creative Officer and Head of Innovation, which sounds fake but actually means she helped dream up products, campaigns, and maybe the perfect selfie lighting. Important work.

What’s Next for Rhode?

Oh, just a Sephora rollout this fall, NBD.

This was already a long-awaited launch (some fans have been begging), and the E.l.f. deal just turbocharged it. Expect to see Rhode’s peptide-packed products lining shelves, probably right next to the TikTok-viral E.l.f. Halo Glow filter. In other words, your wallet isn’t safe.

Hailey Bieber did what every influencer-founder dreams of: she built a sleek, minimalist brand in three years and flipped it for a billion dollars—while being hate-watched by half the internet.

Love her or loathe her, Hailey just made beauty business history. And she did it while applying lip treatment with a glazed donut finish.