Competition isn’t always about takedowns. Sometimes, it’s the spark that lights the entire game on fire.
adidas just dropped a brand-new film celebrating its official partnership with UEFA Women’s EURO 2025, and the message is clear: rivalry doesn’t have to mean negativity. Titled “You Got This,” the short spotlights some of the most electric names in women’s football — Aitana Bonmatí, Alessia Russo, Jule Brand, Kadidiatou Diani, Lia Wälti, and Stina Blackstenius — showing how competition and camaraderie can actually fuel each other.
And no, it’s not just lip service.
“Rivalry is often viewed as a negative, but it can be such a powerful driving force,” says adidas’ VP of Global Brand Comms, Florian Alt. “We want the next generation to see that competition and support can co-exist — making both the individual and the game stronger.”
The campaign also marks a big new phase in adidas’ partnership with UEFA, solidifying its status as Official Match Ball Provider and kit supplier to six federations in the tournament. But if you thought this was just a film moment, think again.
Alongside the release, adidas also unveiled the F50 SPARKFUSION boot — made specifically for the female foot and wear-tested by elite athletes across the globe. So yes, the drop is equal parts performance and empowerment.
