supermodel Bella Hadid has introduced her fragrance brand, Orebella, to the UK market with an exclusive launch at Selfridges in London. This marks a significant expansion for the brand, which debuted in the U.S. in 2024. Orebella is renowned for its unique alcohol-free, bi-phase formula that combines essential oils with hydrating ingredients, offering both skincare benefits and fragrance.
The launch event at Selfridges featured an immersive pop-up experience, inviting customers to explore their personal aura through personalized consultations and exclusive gifts. This initiative aligns with Hadid’s vision of creating a brand that fosters emotional connections and wellness through scent.
Orebella’s fragrance line includes four distinct scents:
-
Window2Soul: A floral blend featuring notes of jasmine and rose.
-
Salted Muse: An outdoorsy mix with sea salt, pink pepper, and amber.
-
Blooming Fire: A tropical fragrance combining Tahitian monoi flower, patchouli, and bergamot.
-
Nightcap: A warm and spicy scent with ginger, cardamom spice, and guaiac wood.
Each fragrance is housed in a gemstone-shaped bottle, reflecting the brand’s emphasis on individuality and personal transformation. The products are priced at £32 for the travel size and £95 for the full size.
Hadid’s personal experiences and sensitivities to traditional alcohol-based perfumes inspired the creation of Orebella. She aimed to develop a luxurious, clean alternative that aligns with current trends in skinification and self-care.
The UK launch at Selfridges signifies a major milestone in Orebella’s international growth, with plans to expand further into other European markets. Hadid remains committed to maintaining an intentional and mission-driven approach as the brand continues to evolve.
For more information and to explore the Orebella fragrance line, visit
