Bella Hadid is stepping into a new beauty era with Prada Beauty.
The model has just been announced as the brand’s first-ever global beauty ambassador, arriving alongside another major debut: Prada Touch, the label’s first blush product. Together, the announcements signal a fresh chapter for Prada Beauty, one that blends high fashion influence with innovative makeup design.
In a statement, the brand described Hadid as “one of the most successful models of her generation,” praising her ability to embody confidence, individuality, and a modern interpretation of beauty.
Prada Beauty noted that her timeless aesthetic and cultural influence make her a natural representation of the brand’s vision, an avant-garde approach to beauty that focuses on revealing authenticity through skin, texture, and refined dimension.
With Bella Hadid leading the campaign, Prada Beauty positions itself firmly within a contemporary beauty conversation that celebrates both natural skin and expressive makeup.
Alongside Hadid’s appointment comes Prada Touch, the brand’s first blush in its beauty lineup.
The formula is described as “as blendable as a cream and as durable as a powder,” offering a hybrid texture that allows users to build colour from a soft, natural flush to a more high-impact pigment payoff.
The blush arrives in eight versatile shades, designed to be layered for a multi-dimensional effect that enhances the natural contours of the face.
Prada Touch blush will retail for $42 USD and is set to launch at Sephora starting March 22.
