Why Beauty Experts Are Dragging the Viral Contrast Level Trend on TikTok

TikTok’s contrast level trend promises foolproof makeup tips, but beauty experts aren’t buying it. Here’s why contrast-based glam might be missing the mark — and what to try instead.
England’s Lionesses Drop Their Power Mantras Across Hometowns for Women’s Euros 2025

England’s Lionesses Hannah Hampton, Alessia Russo and Lucy Parker reveal their personal mantras in a new campaign with Extra.
Hailey Bieber’s Lemontini Summer Is Bright, Glossy, and Just a Little Bit Petty (In the Best Way)

If you didn’t know yellow was back, Hailey Bieber just wrapped herself in it and made sure you never forget. The Rhode founder and certified aesthetic architect has officially declared this the summer of the lemontini — not butter yellow (that’s so 2023), but a zesty, citrus-slick rebrand that just so happens to align with the launch of her new lemon-scented Peptide Lip Tint. Because no one does marketing like a glazed donut girl with a billion-dollar skincare empire and a yacht. Hailey dropped the visual memo via Instagram on July 9, serving a Mallorca moment that felt like a sun-drenched editorial shoot — minus the photographer, plus a billionaire husband and designer robe. The first look? A Pucci bikini-cardigan-capri set that screamed resort-core, styled by Dani Michelle and accessorized with gold, polka dots, and a very “yes, I’m effortlessly fabulous” headband. Basically, it’s the kind of outfit you pack only if your vacation plans include paparazzi and passive brand placement. But the real soft launch? That fluffy yellow SKYLRK bathrobe she slipped into post-yacht, casually revealing that Justin Bieber’s mystery label is quietly brewing behind the scenes. (Soft robe, hard launch, very Hailey.) Captioned “summer club lemontini girli,” the post did double duty: skincare plug and a very strategic nod to her husband’s newest business baby — all while letting the robe do the talking. Because Hailey doesn’t just sell products. She sells peace, post-marital PDA, and a high-gloss version of soft luxury that somehow includes a full-body tan, a lemon lip balm, and a spiritual rebirth via citrus tones. The Bieber Brand Machine is very much a family affair. Justin — who famously ditched Drew House in April like a toxic situationship — seems to be taking inspiration from Rhode’s visual identity, down to the joint-holding phone case he begged Hailey to “approve.” Iconic. Co-dependent. Possibly genius. And while Hailey’s playing it cool (and lemon-coded), let’s not pretend this isn’t a power couple image rehab moment, either. After some online whisperings about a rocky patch in the Bieber household, this lemon-lit photo dump is giving: we’re fine, the gloss is fresh, and we’re lounging in coordinated neutrals to prove it. One bikini, one robe, and one well-timed lip tint later — Hailey’s lemontini summer is not just a vibe. It’s a mood board. A soft flex. A lifestyle template wrapped in citrusy PR gold. And you will want to copy it.
Why Titanium Dioxide Might Be the Most Underrated SPF Power Player—Especially If You Have Sensitive Skin

If you’re serious about SPF—and let’s face it, who isn’t these days—you probably already know your way around a sunscreen aisle. Broad-spectrum? Check. High SPF? Double check. But there’s one ingredient quietly doing the work of a thousand marketing campaigns without asking for applause: titanium dioxide. Unlike its flashier chemical counterparts, titanium dioxide isn’t here for the drama. It’s here for results. “It’s a naturally occurring oxide of titanium,” explains board-certified expert. “A brilliant white powder with excellent opacity. Basically, it blocks light—really well.” That means UVA, UVB, visible light, you name it—titanium dioxide is that girl. And she’s stable, too. Unlike chemical sunscreens that might ghost you after a couple hours in the sun, this mineral stays loyal. No breakdowns. No sudden disappearances mid-beach day. So why isn’t everyone screaming about it? Because titanium dioxide doesn’t beg for attention. But maybe it should—especially if you’ve got oily, acne-prone, or sensitive skin. It helps absorb excess oil and reduce that midday shine. Plus, it plays nice with rosacea and eczema. No irritation. No drama. It’s also got cosmetic perks. Think: blurred pores, even skin tone, and a soft-focus finish. Yes, it protects. But it also perfects. Now, let’s talk tradeoffs. Titanium dioxide is often paired with zinc oxide in mineral or hybrid sunscreens, and while that means less irritation, it can also mean one thing: the dreaded white cast. Chemical sunscreens usually avoid this, but they can be a lot harsher on sensitive skin types. So what’s the verdict? “The best sunscreen is the one you’ll actually wear.” Translation: Pick your player. But if you want something gentle, oil-absorbing, and blurring—with legit SPF credibility—titanium dioxide deserves a starring role in your routine. TL;DR: Titanium dioxide is like the friend who shows up early, brings snacks, and doesn’t make it about them. Quiet. Reliable. Protective. The SPF soulmate you didn’t know you needed.
Idia Aisien’s Birthday Dress Said “Golden Goddess” and We’re Still Not Over It

There are birthday outfits, and then there’s what Idia Aisien wore. The media girl, style queen, and general slay enthusiast stepped into her birthday celebration like she was walking the final scene of a Nollywood epic—and we were locked in. Her weapon of choice? A glittering, jaw-unhinging gold fringe gown by none other than Becca Needles N Stitches, a designer who clearly doesn’t play when it comes to drama, movement, or main character energy. This wasn’t just a dress—it was a statement. A “yes, I’m the moment, but also the memory” kind of statement. Think: golden hour in a gown. Every shimmy and strut made the fringe dance like it was celebrating her too. The shimmer? Dangerous. The silhouette? Designed to destroy. And the fit? Tailored like it knew it was going to live in people’s heads rent-free. Instagram/idia.aisien What Becca did here was nothing short of couture-level storytelling. A rich metallic base, layers of fringe that moved like liquid light, and a whole vibe that screamed luxe birthday magic with a side of ‘please don’t stand too close, the spotlight might miss you.’ And of course, Idia wore it like she invented it. No over-accessorizing, no need to compete with the gown. Just vibes, confidence, and a glow that made the dress look even better than it already did (which is saying something, because… wow). Let’s be honest, the fashion girlies have been trying to top each other all season—but Idia just shut it down with one gold fringe mic drop. And if Becca Needles N Stitches wasn’t already on your radar for custom occasionwear, well… you’re officially late.
Hailey Bieber’s New Lemontini Lip Tint Has a Belly Chain—and the Internet Can’t Handle It

Hailey Bieber just teased Rhode’s Lemontini Peptide Lip Tint—hanging from a custom belly chain. Yes, it’s as extra as it sounds. Here’s why it’s worth the hype.
The Only 5 Wigs That Matter—And Why You Probably Need All of Them

From sleek bobs to bold colours, these 5 wig styles are absolute must-haves for switching up your look with ease. Here’s how to wear them—and where.
Ariana Grande’s r.e.m. Beauty Just Dropped the Viral “Fembot Capsule Collection” — And Yes, It’s as Shimmery as You Dreamed

If you’ve been manifesting more of the “Fembot” magic from Ariana Grande’s r.e.m. Beauty, your wishlist just got granted. The brand’s most requested shade — the iridescent, viral “Fembot” — is now a full-on collection. Welcome to the Fembot Capsule Collection: a five-product drop featuring duochrome shimmer, buildable glow, and lip-plumping magic that can level up any glam routine. Whether you’re going soft and dreamy or bold and editorial, this capsule is all about customizable shimmer and next-gen sparkle. What’s Inside the Fembot Capsule Collection? These five products let you wear “Fembot” however you want: on your eyes, lips, or cheeks. Expect the same shimmery pink-silver shift, plus that signature buildable formula fans love from r.e.m. Beauty. And let’s not forget: Ariana wore multiple glitter-heavy looks on the Wicked press tour — all breadcrumbing the Fembot takeover. Price: $75 USD for the full bundleWhere to Buy: Available now at rembeauty.com and Ulta Beauty (individual products available) Whether you’re stocking up for festival season or just want a makeup look that does a little too much (in the best way), the Fembot Capsule Collection is here to take you there. While you’re here, check out our coverage of the best guava beauty products.
Guava Girl Summer Is Here — These Are the Sweet-But-Spicy Beauty Products Everyone’s Talking About

Strawberry had her moment. Vanilla’s feeling overdone. Now? Guava is the main character. In case you missed the shift, there’s a new fruity queen ruling the beauty world — and her name is guava. No longer just a smoothie ingredient or beachside treat, guava has officially entered her beauty era. From Fenty Beauty’s tropical creams to Summer Fridays’ sweet-lipped balms, the fruit is showing up in our skincare, our scent profiles, and our entire summer vibe. The scent? Think sun-warmed fruit and soft vacation breeze. The color? That perfect blush-pink hue that lives somewhere between “I just left the spa” and “yes, I’m glowing on purpose.” Call it Guava Girl Summer, call it the new clean girl era — either way, your body butter just got an upgrade. Below, we’re rounding up the guava-infused products that are trending, selling out, and showing up on every girl’s moodboard. Fenty Beauty Guava Get Away Body Cream If Rihanna said it’s summer, it’s summer. This thick body cream does more than hydrate — it wraps you up in a pink, guava-scented hug. A must-have for anyone pretending they’re on vacation 24/7. Glow Recipe Guava Vitamin C Dark Spot Serum Glow Recipe rarely misses, and this pink serum is no different. It’s packed with Vitamin C and guava extract to fade dark spots and leave you gleaming like a glazed donut. Bonus points for the shelfie aesthetic. DIBS Beauty Jam Jam Lipstick in Guava Glaze This pH-adapting lipstick gives everyone a custom flush — aka, your lips but glossier, juicier, and more kiss-me-in-the-sun kinda cute. It’s like guava on the rocks for your mouth. Summer Fridays Lip Butter Balm in Pink Guava Internet’s favorite lip balm now comes in Pink Guava, and we can confirm: it’s addictive. Moisturizing, sweet-smelling, and just the right hint of tint? Put one in your bag, your car, your bestie’s bag. Just trust. Korres Guava Elasti-Smooth Body Butter This Greek-goddess-approved formula has all the nourishing oils (almond, avocado, sunflower) plus that creamy guava scent that makes people lean in and say, “Wait, what perfume is that?” We’re done smelling like cupcakes. This season is all about guava-glazed skin, fruit-tinted lips, and a hint of “I just came back from St. Barts” energy.
Bella Hadid’s New Orebella x Wildflower Collab Feels Like a Love Letter to Girlhood & Friendship

If your lockscreen needs a little more magic (and your wrist a little more perfume), Wildflower Cases just teamed up with Bella Hadid on a limited-edition accessories collection that’s basically what happens when sleepover dreams become reality. The drop? A two-piece capsule inspired by Bella’s scent line, Orebella, designed in full collaboration with Wildflower founders and real-life besties Devon Lee and Sydney Carlson. And yes — this one’s for the girls who still believe in late-night chats, celestial vibes, and spritzing your favorite perfume on everything. The Orebella phone case comes with soft, cloudy skies, glowy stars, and a crescent moon moment that says “main character energy” without even trying. The scentable wristlet goes even deeper into the nostalgia — it’s giving friendship bracelets meets fragrance technology, complete with a dainty gold rose charm and matte beading you’ll want to wear even when your phone isn’t in hand. Bella called it “personal, pretty, and filled with friendship” — and honestly, it shows. You can even spray the wristlet with your fave Orebella scent (like Sydney’s go-to, Blooming Fire) so your phone literally smells like summer memories. 🛍️ The limited-edition Orebella x Wildflower Cases collection is available now: