Category: Fashion

Paris Hilton Stars in Karl Lagerfeld’s FW25 Campaign — “From Paris With Love”

Paris Hilton isn’t just having a moment — she’s rewriting the script. Karl Lagerfeld has tapped the OG Y2K It-girl for its Fall/Winter 2025 campaign, aptly titled “From Paris With Love.” And honestly, who better to embody Lagerfeld’s blend of glam and edge than the woman who turned Juic Shot in striking black and white by photographer Chris Colls (his third outing for the brand), the campaign frames Hilton through a fresh lens: polished, rebellious, and undeniably Paris. The visuals pull at Lagerfeld’s signature house codes while giving us a dose of Hilton’s unmistakable sparkle — it’s heritage meets hot pink energy, minus the hot pink. It’s a full-circle fashion moment too. Two decades ago, Hilton was a cultural reset in her own right — sequin dresses, velour, tiny handbags that barely fit a flip phone. Now? She’s a businesswoman, mother, DJ, activist, and, as CEO Pier Paolo Righi puts it, someone who, like Karl himself, has “defined eras in their own distinct ways.”Hilton agrees. “I’ve always admired his rebellious spirit,” she says. “To be part of Karl’s world, especially in this campaign which celebrates individuality and playfulness, feels like such a natural fit.” And she’s right. Hilton’s brand of boldness is exactly what fashion is craving right now. This campaign isn’t just a glossy ad — it’s a love letter to authenticity, self-expression, and a reminder that Paris Hilton really did walk so today’s influencers could run. Mark your diaries: the campaign rollout culminates in a Paris Fashion Week show on October 1, 2025. Expect drama, sophistication, and maybe even a wink of Y2K nostalgia.  

Rosé Paints the Town Pink With Her Debut PUMA Collection

Consider your wardrobe officially Rosé-tinted. BLACKPINK’s very own Rosé has dropped her first-ever collection with PUMA, and it’s giving dreamy rebellion meets sporty chic. After signing on as a global ambassador in 2024 (and cementing herself as the internet’s unofficial girlfriend), Rosé is finally serving us PUMA x ROSÉ — a collection that feels personal, feminine, and just a little bit daring. Think oversized basics with a tailored twist, sleek monochrome tones, and her signature “Rosie” wordmark stamped across key pieces. The real stars? Two reimagined versions of PUMA’s iconic Speedcat silhouette — one ballet-inspired with pointe-style laces and another, the Speedcat OG Premium, with bold statement lacing. Footwear that’s equal parts streetwear and stage-ready. The apparel lineup has the best of both worlds: the classic Oversized Track Jacket, Relaxed Track Pants, and Half-Zip Jacket (for your athleisure days) alongside a flirty mini-skirt and edgy mesh tank (for when sporty needs a little spice). Two mini bags round things off, because Rosé knows accessories are never an afterthought. In her own words: “I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self.” The collection launches 28 August on the PUMA website. Get in line — because if history’s taught us anything, BLACKPINK stans don’t play when it comes to merch drops.