The New York designer, best known for his cult basketball shorts and sporty hoodies, just unveiled his first-ever Spring/Summer ready-to-wear collection, and let’s just say: it’s still got game—but now it plays harder.

For SS25, Emanuel serves a new kind of drip: think classic sports energy, reworked with breezy knits, buttery soft undergarments, cropped mesh jerseys and chunky stripes in colours that scream “meet me at golden hour.” It’s still him—but elevated.

One standout? A cropped green mesh jersey stamped with a hot pink “91,” layered under a button-up that looks like someone bottled a beachside sunset. It’s chaotic in the best way—and weirdly, it works.

Elsewhere, his signature shorts get a luxe glow-up. Now in plush cable knits and earthy tones, they’re paired with oversized tees and zip-up hoodies that feel made for boardwalk strolls or city rooftop hangs. Matching knit sets come dripping in bubblegum pink, lemonade yellow, and greens that basically taste like summer.

The collection taps into Emanuel’s signature nostalgia—think throwback gym class but make it fashion—and gives it just enough polish to push it into new territory. Ready-to-wear may be new for the brand, but this lineup proves he’s not just testing the waters. He’s diving in.

Peep the full campaign above and head to Eric Emanuel’s website to cop the SS25 drop. It’s not just a summer vibe—it’s the whole playbook.