The beauty looks that helped define Euphoria are now becoming a standalone business.

Half Magic Beauty, founded by Euphoria makeup artist Donni Davy in partnership with A24, has launched an official Euphoria collection inspired by some of the show’s most recognizable looks. The release transforms a visual signature that began on-screen into a consumer product offering, giving fans direct access to the makeup aesthetic that became a global beauty trend.

The collection highlights a growing shift in entertainment, where successful franchises are extending beyond content into beauty, fashion and lifestyle products that deepen audience engagement long after an episode airs.