Rain or shine, tube ride or Tesco run—baseball caps are the unsung heroes of the British wardrobe. And Londoners are giving them a moment.

Sure, you could ask Google “how to wear a baseball cap” (no judgement—we’ve been there). But in London, the answer is refreshingly simple: it’s all about the vibe you’re going for. Bad hair day? Sorted. Sudden heatwave? Shield your scalp. Want to go low-key at your local corner shop while still looking like you know about natural wine? Throw on a cap and go.

Baseball caps have long walked the line between function and fashion. But lately, there’s been a noticeable uptick in cap culture. Londoners—never ones to do anything half-hearted—are making the humble cap part of their everyday aesthetic. And trust us, it’s not just about sports fandom anymore (though the Yankees still reign supreme).

So, what are people wearing?

There’s the classic New Era Yankees situation (always a safe bet), but we’re also seeing plenty of Ralph Lauren’s horsey staples, the wildly popular Aimé Leon Dore cream and green cap, and a generous smattering of sports-heavy logos from brands you definitely don’t play for.

Caps with sassy slogans or hyper-specific references are also trending—think Harry Styles’ “Techno Is My Boyfriend” cap from IDEA Books, or hats shouting out niche cafés, indie bookstores and wine bars you probably stumbled across in Hackney. (Basically, the 2025 version of the merch tote bag.)

Need some cap-fit inspo?

Here are a few London-approved combos we’ve spotted on the street:

• Cap + oversized shirt + bike shorts = brunch in Notting Hill
• Cap + blazer + wide-leg jeans = Shoreditch gallery energy
• Cap + all-black fit + Sambas = pretending not to care but caring a lot
• Cap + trench coat + headphones = mood: I live in a playlist

So next time you’re wondering how to wear a cap, don’t overthink it. Pop it on. Tilt it, flip it, tuck your hair in or let it all out. It’s London—no one’s judging, and everyone’s watching.