With a fresh collaboration and a flirty new campaign starring Iris Law, Victoria’s Secret PINK is back in partnership with cult-favorite label Frankies Bikinis for a limited-edition swim and apparel collection just in time for spring break.
Fronting the accompanying campaign, Iris Law returns to the Victoria’s Secret universe following her runway debut with the brand last year. Known for her offbeat personal style and vacation-ready aesthetic, Law takes center stage in a dreamy beachside shoot alongside Frankies Bikinis founder Francesca Aiello, as well as models Kiara Pike, Ruby Muldoon and Livvy Banks.
The PINK by Frankies Bikinis collection leans into carefree, beach-born energy through playful prints like “Cherry Flowers” and “Pink Sweet Dot,” paired with the label’s signature flirty silhouettes. Beyond swim, the offering expands into ready-to-wear territory with transitional pieces designed to move seamlessly from beach to street. Boatneck tops and dresses sit alongside feminine lace-trim skirts, soft knit loungewear and lightweight cover-ups that round out the collection’s easygoing appeal.
Playful, feminine and rooted in sun-soaked styling, the latest drop is shaping up to be a staple for warm-weather wardrobes.
The collection launches on February 25 via both brands’ websites; Frankies Bikinis and Victoria’s Secret PINK.
