A bold, graphic campaign where color, character, and accessories take center stage.

Gigi Hadid reunites with Miu Miu for the brand’s latest campaign, marking her return since November 2025. Shot by Steven Meisel, the visuals introduce Hadid as an “emancipated character” settling into a new apartment, a narrative that blends fashion with quiet storytelling.

Set against a backdrop of neutral interiors, the campaign leans into contrast. Pops of primary color, vivid yellows, greens, and reds — cut through the minimal space, drawing focus to Hadid’s looks. Styled in polo crop tops, lightweight knits, and playful skirts, the model lets the season’s standout accessories do the talking.

At the center are Miu Miu Arcadie bag and Miu Miu Wander bag, crafted in signature matelassé leather. The campaign highlights both muted, refined tones and bolder colorways, presenting the bags as versatile pieces within a “controlled, graphic world.” Clean lines and restrained posing keep the focus sharp, reinforcing the collection’s understated yet artistic direction.

Adding to the moment, Gigi Hadid debuts a playful bixie haircut, a trending hybrid style that continues to gain traction among fashion insiders. The cut complements the campaign’s fresh, modern energy, tying together its balance of structure and spontaneity.

Miu Miu

With this release, Miu Miu delivers a campaign that feels both minimal and expressive where styling, storytelling, and standout accessories come together in perfect harmony.