Flip-flops just got a fashion promotion and yes, even Miranda Priestly might approve.
After dominating runways, editorials, and celebrity wardrobes last year, Havaianas is doubling down on its fashion credibility with a bold new collaboration alongside 20th Century Studios. The partnership celebrates the upcoming The Devil Wears Prada 2 with the launch of the “Puffed Family” collection, a playful, high-fashion take on the classic summer staple.
The limited-edition drop introduces four reimagined silhouettes: Puffed Up, Maxi Puffed, Over Puffed, and Luna Puffed. Each design pushes the boundaries of the traditional flip-flop, featuring padded straps, exaggerated proportions, inflated edges, and chunky, statement-making soles. It’s a dramatic evolution of the brand’s signature style less beach basic, more fashion statement.
Accompanying the launch is a campaign inspired by the original The Devil Wears Prada, tapping into its enduring influence on fashion culture. With the tagline, “If it’s not heels, it’s Havaianas,” the brand positions its flip-flops as a legitimate alternative to high heels, an idea that feels very in tune with fashion’s ongoing shift toward comfort-meets-style dressing.
The campaign is set to roll out across major global fashion capitals, including Rio de Janeiro, Paris, London, Milan, and New York City with a standout presence in Times Square.
With this move, Havaianas continues its evolution from a beachwear essential to a global fashion player, proving that even the most casual pieces can be redefined with the right creative direction.
The “Puffed Family” collection is now available via the Havaianas website.
