If V from BTS owns it, it’s basically already trending.

And this time, it’s not Sambas, silver jewelry, or another quiet-luxury cardigan — it’s a toy. Well, technically a Hirono figurine, but on TikTok? It’s an entire personality.

Hirono Living Wild-Fight for Joy Plush Doll

Spotted at Incheon Airport earlier this month, Taehyung casually carried a Hirono Living Wild–Fight for Joy plush doll — and just like that, blind box collectors everywhere declared: Labubu walked so Hirono could fly.

For the uninitiated, Hirono is the brainchild of Chinese contemporary artist Lang, first launched in 2021 under Pop Mart. Each figurine captures a different emotion — joy, sadness, fear, cowardice — basically all the things you feel when you miss a merch drop. The art concept is deep, but the execution? Cute, eerie, and somehow chic enough to sit beside your scented candles.

And here’s the kicker — you can still buy one. The exact plush V was carrying is $51 on Amazon, and unlike your bias’s photocard, it hasn’t sold out yet. We recommend Amazon over Pop Mart for fast, free delivery (Prime supremacy, anyone?).

Since debuting, Hirono has had nine full series — from The Other One and City of Mercy to collabs with The Little Prince and CLOT. Each release has its own secret edition, making unboxing feel like playing emotional roulette — one minute it’s excitement, the next it’s despair (but make it collectible).

Prices range from £27 to £218, depending on size, rarity, and how early you catch the wave. On StockX, resale prices are already climbing, so if you’re thinking of starting your collection, the clock is very much ticking.

Because if K-pop history has taught us anything, it’s this: when an idol holds something — be it a coffee cup or a blind box toy — it becomes cultural currency overnight. And with V at the helm, Hirono isn’t just art anymore. It’s a lifestyle.