Shiseido has appointed BLACKPINK star LISA as the new global ambassador for its ULTIMUNE skincare franchise.
The global partnership will debut in February 2026 through the “FAST. SLOW. FREE.” campaign, featuring a series of films and exclusive content across Shiseido’s social media platforms. Fans can also expect a closer look at LISA’s skincare habits and personal messages throughout the campaign.
The collaboration supports Shiseido’s efforts to connect with younger consumers while strengthening the global presence of ULTIMUNE, the brand’s bestselling serum line. By partnering with one of Asia’s most influential artists, the beauty giant is looking to expand the franchise’s cultural relevance across key international markets.
ULTIMUNE remains one of Shiseido’s most successful skincare ranges, earning hundreds of beauty awards since its debut.
