Someone call Ridley Scott — self-portrait just sent Jisoo to the future, and she packed a lace minidress and a microbag for the trip.
Back for her fourth campaign with the brand, Jisoo steps into the Autumn/Winter 2025 collection like a sci-fi fashion oracle — this time ditching the swinging sixties vibe of Pre-Fall for an AI-generated cityscape that feels more Blade Runner than Breakfast at Tiffany’s.
The campaign — shot (again) by Drew Vickers and creatively helmed by self-portrait founder Han Chong — pushes things light-years ahead, literally. Think: Jisoo floating through chromatic dreamscapes that don’t exist IRL, dripping in grey wool jumpsuits, belted knit leggings, and one very serious black bouclé jacket. Every frame screams, “The future is feminine—and dressed by self-portrait.”
And let’s be real, AI or not, Jisoo isn’t exactly disappearing into the tech. She’s the main character and the plot twist. As Han Chong put it: “She doesn’t need to perform or overthink anything; she has a presence that draws people in.” (Translation: She ate. No crumbs.)
Apparently, both the Pre-Fall and A/W campaigns were shot on the same day, with Jisoo acting against a green screen. (Because why shoot one campaign when you can shoot two and make them look like they were filmed on different planets?) “Watching the final images come to life was so exciting,” Jisoo shared. “This was my first time working with this kind of technology… and the result feels totally different from anything I’ve done before.”
Spoiler: It works. Really, really well.
